Our Story
The Golden Hour Store is all about chasing the sunrise, doing good for the planet and creating beautiful experiences. We want to inspire you to make everyday an adventure.
Hey - I'm Alice!
Happiest diving into the ocean, being surrounded by nature and sleeping under the stars. Thanks so much for being here! I'm so glad that you've come across The Golden Hour Store and I hope you resonate with the brand, the lifestyle and most importantly, that you feel inspired to get out and explore this beautiful world we live in.
OUR STORY
The magic of a beach sunrise
The year was 2020, and like many, my travel plans were ruined by the pandemic. Lockdowns were crushing my spirit and the world was more unpredictable than ever - and not in a fun, spontaneous way. I craved a reason to get out of bed in the morning, to rekindle my passion for life and feel a sense of purpose.
There was only one thing I knew I could rely on...
The sunrise. It was the only constant. I made it a daily routine to run barefoot to the beach each morning to watch the sun come up.
I found so much beauty in this routine. It gave me purpose when I had nothing else to wake up for, brought me to a state of awe and appreciation and made me feel like I was experiencing a little adventure everyday - despite not being able to leave my neighbourhood.
A couple of months later...
Lockdowns were over! I was out exploring and falling in love with life again. Speaking of falling in love - that's when I met Shae. We instantly got along over a shared love of adventure, spontaneity and desire to have fun. Our families described us as the boy and girl version of each other.
Fast forward a couple of years, we were piling our life into our van to leave our home in Tasmania and move to the sunshine state. We now live in the southern Gold Coast and life is pretty damn great here.
The planet is a real work of art
Something about the move triggered an idea that had been growing and wanting to bloom for a while: to design products that could be taken on all kinds of adventures and would inspire their owners to seek and appreciate beauty everywhere they went. Products that came from quality, sustainable materials and that found a way to give back to the planet.
So that's what we're doing!
It's a joint effort - Alice takes care of all things relating to the business and Shae manages the Golden Hour van. We've taken our wild Tasmanian roots and our newfound love for the warmer climate and created a product range for your best adventures. When we're not working on the biz, you'll usually find us running into the ocean, cracking a cold one after a hard day at it, or of course - on the beach at sunrise.
So that is the story of how TGHS was a lifestyle, before it became a brand.
Thank you so much for being part of our community and taking the time to read how we got here. If you see us around the Gold Coast or adventuring in our van, Sunny - make sure to come say hello!
Connect on Instagram
@THEGOLDENHOURSTORE_